EPHEMERA : TOBACCO

Title: OLIVIER
Object Name: Showcard
Maker: Gallaher Limited (Primary maker)
Description: Gallaher Collection; OLIVIER showcard. 'The Tipped Cigarette' 10 for 1'7.5, 20 for 3'3. With fold-out stand at back for counter display. OLIVIER was launched in 1956 by Gallaher under Benson & Hedges brand. Named after Sir Laurence Olivier (1907-89). He received two pence for every 1,000 cigarettes sold, was given an advance against the first year's royalties and reported to have received 500 packs of 20 every week for his own use and to distribute. Olivier posed for the inital advertising launch of the cigarette campaign. Olivier was loyal to his brand as Sir Ian McKellan remembers when he started working at the National Theatre Company, founded by Olivier, that there was a cigarette machine only ever filled with the Oliver brand.
Materials: paper
Place Collected
Catalogue Number: BELUM.W2011.386

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