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EPHEMERA : TOBACCO

Title

The Perfection of Cigarette Luxury

Object Name

Showcard

Maker

Gallaher Limited (Primary maker)

Date Made

1940?
1940?

Description

Gallaher Collection; SENIOR SERVICE showcard. 'The Perfection of Cigarette Luxury' SENIOR SERVICE 20 for 1/-'. Silhou-etched process made showcard. With fold-out stand at back for counter display. SENIOR SERVICE is a brand of filterless cigarette named after the nickname of the Royal Navy. The brand's logo is that of a sailing ship. Originally launched in the UK in 1925 by J A Pattreiouex Limited of Manchester which was an associated company of E Robinson & Sons which were both taken over by Gallaher Ltd in 1936. Senior Service contributed massively to the company’s profits in the 1950s. Became very popular post-war as it maintained its high quality and was nationally advertised and became popular with younger smokers.

Materials

metal, paper

Place Collected

Northern Ireland: County Antrim: Belfast
Belfast

Catalogue Number

BELUM.W2011.295