home / Du Maurier - Filtered For Flavour

EPHEMERA : TOBACCO

Title

Du Maurier - Filtered For Flavour

Object Name

Showcard

Maker

Gallaher Limited (Primary maker)

Description

Gallaher Collection; DU MAURIER showcard. 'Du Maurier Filtered for Flavour, The Cigarette with Exclusive Filter.' Fold-out stand at back for counter display. The Du Maurier cigarette was launched in 1903 by Peter Jackson Ltd. after the actor Gerald du Maurier had made requests for 'a cigarette less irritating to his throat.' Peter Jackson were a subsidiary of the International Tobacco Co., which was taken over by Gallaher Ltd. in 1934.

Materials

paper, metal

Place Collected

Northern Ireland: County Antrim: Belfast
Belfast

Catalogue Number

BELUM.W2011.340