SENIOR SERVICE True To Tradition
SENIOR SERVICE True To Tradition
SENIOR SERVICE True To Tradition
EPHEMERA : TOBACCO
Title
SENIOR SERVICE True To Tradition
Object Name
Showcard
Maker
Gallaher Limited (Primary maker)
Date Made
1947
1947
1947
Description
Gallaher Collection; SENIOR SERVICE showcard. 'SENIOR SERVICE True To Tradition.' With fold-out stand at back for counter display.
SENIOR SERVICE is a brand of filterless cigarette named after the nickname of the Royal Navy. The brand's logo is that of a sailing ship. Originally launched in the UK in 1925 by J A Pattreiouex Limited of Manchester which was an associated company of E Robinson & Sons which were both taken over by Gallaher Ltd in 1936. Senior Service contributed massively to the company’s profits in the 1950s. Became very popular post-war as it maintained its high quality and was nationally advertised and became popular with younger smokers.
Materials
paper
Place Collected
Catalogue Number
BELUM.W2011.306