EPHEMERA : TOBACCO

Title

The Outstanding Cigarettes of the Day

Object Name

Showcard

Maker

Gallaher Limited (Primary maker)

Description

Gallaher Collection; NELSON & SENIOR SERVICE showcard. With fold-out stand at back for counter display. Stamped with 'Gallaher Ltd. Display material for use by ITC Window Dresser.' SENIOR SERVICE is a brand of filterless cigarette named after the nickname of the Royal Navy. The brand's logo is that of a sailing ship. Originally launched in the UK in 1925 by J A Pattreiouex Limited of Manchester which was an associated company of E Robinson & Sons which were both taken over by Gallaher Ltd in 1936. Senior Service contributed massively to the company’s profits in the 1950s. Became very popular post-war as it maintained its high quality and was nationally advertised and became popular with younger smokers.

Materials

paper

Place Collected

Catalogue Number

BELUM.W2011.276

Copyright

National Museums NI