EPHEMERA : TOBACCO

Title: The Outstanding Cigarettes of the Day
Object Name: Showcard
Maker: Gallaher Limited (Primary maker)
Description: Gallaher Collection; NELSON & SENIOR SERVICE showcard. With fold-out stand at back for counter display. Stamped with 'Gallaher Ltd. Display material for use by ITC Window Dresser.' SENIOR SERVICE is a brand of filterless cigarette named after the nickname of the Royal Navy. The brand's logo is that of a sailing ship. Originally launched in the UK in 1925 by J A Pattreiouex Limited of Manchester which was an associated company of E Robinson & Sons which were both taken over by Gallaher Ltd in 1936. Senior Service contributed massively to the company’s profits in the 1950s. Became very popular post-war as it maintained its high quality and was nationally advertised and became popular with younger smokers.
Materials: paper
Place Collected
Catalogue Number: BELUM.W2011.276
Copyright: National Museums NI

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