home / An all year nation-wide campaign - Reaching 37,000,000 people

EPHEMERA : TOBACCO

Title

An all year nation-wide campaign - Reaching 37,000,000 people

Object Name

Showcard

Maker

Gallaher Limited (Primary maker)

Description

Gallaher Collection; KENSITAS Showcard. 'An all year nation-wide campaign - Daily Express, Daily Herald, Daily Mirror, Daily Mail, The Daily Telegraph, News Chronicle & Radio Times - Reaching 37,000,000 people.' With fold-out stand at back for counter display. In 1926 J. Wix introduced a coupon trading scheme and in 1930 it extended coupon trading to the Kensitas brand, with successful results. The Kensitas brand was acquired by Gallaher Limited in 1962.

Materials

paper

Place Collected

Northern Ireland: County Antrim: Belfast
Belfast

Catalogue Number

BELUM.W2011.107

Copyright

National Museums NI