An Ideal Gift Kensitas fifties
An Ideal Gift Kensitas fifties
An Ideal Gift Kensitas fifties
EPHEMERA : TOBACCO
Title
An Ideal Gift Kensitas fifties
Object Name
Showcard
Maker
Gallaher Limited (Primary maker)
Description
Gallaher Collection; KENSITAS Showcard, 'Fifties' Christmas holly decorations around edge, 'An ideal gift.' Silk textile of flowers on front, advertising each packet to contain a silk woven motif of flowers. With fold-out stand at back for counter display.
In 1926 J. Wix introduced a coupon trading scheme and in 1930 it extended coupon trading to the Kensitas brand, with successful results. Kensitas were the first brand to introduce woven silk inserts in their packets of cigarettes. The Kensitas brand was acquired by Gallaher Limited in 1962.
Materials
paper, silk textile
Place Collected
Catalogue Number
BELUM.W2011.105
Copyright
National Museums NI